Communicating the Tough Stuff


How Well Can You Simplify Complex Issues When Confronted by a Member?

We are here to help guide you safely through the challenge of communicating the tough stuff.

It isn’t easy trying to communicate the complexities of EPA coal regulations on rising rates, capital credits, smart meters and executive compensation, just to name a few.

There is a secret to explaining these complex issues to members, employees and the media. Crisis communications expert Gerard Braud (Jared Bro) is able to share that secret with you so you can communicate effectively every time you are required to do so.

In this program you will learn:

  • Tips and tricks for winning over those who are hard to persuade
  • Methods to help all employees speak with one voice as brand ambassadors
  • Understanding the role your directors should and should not play as spokespeople
  • Proven techniques for preparing statements and spokespeople

Available as a one-hour keynote speech, as a 75-minute breakout session, or as a two-hour training program at your cooperative.

Download a PDF with more details about Communicating the Tough Stuff.

To check availability and to get a price quote phone 985-624-9976