| Below you will find some of the more frequently asked questions about my
Media Training courses. Please do not hesitate to contact me if you have have further
questions.
What is Media Training?
Who benefits from Media Training?
If I am already a good public speaker do I still need to take
Media Training?
What is the monetary value of Media Training?
What does a Media Training course involve?
Does Media Training teach me what to say or how to say it?
Will Media Training help me in areas other than in dealing
directly with the media?
Is once enough?
How long does a Media Training class last?
What is Media Training?
Media Training is one or a series of dynamic courses designed to teach successful
individuals how to communicate effectively to the media. Ultimately, the media benefits by
getting a better story. The individual benefits by more clearly communicating his or her
most important points to the reporter. back to top...
Who benefits from Media Training?
Everyone. With Media Training, great speakers become dynamic communicators. Novice
communicators become players in the communications field. back to top...
If I am already a good public speaker do I still need to take Media Training?
Yes. There are countless speakers who can motivate a work force or inspire the masses
through eloquent oration. But the communicator of today must be able to motivate and
inspire the masses through a single quote or soundbite of six to twelve words lasting only
six to twelve seconds. If you speak too long when talking to the media, they will edit
your quote or soundbite at their own discretion and your most valuable words may be left
on a cutting room floor. back to top...
What is the monetary value of Media Training?
A single report in the media can make or break a business. A positive news report can
result in a business being overwhelmed with new customers and record sales. So the value
of a single Media Training course could mean tens of thousands or hundreds of thousands of
dollars to you and your company. back to top...
What does a Media Training course involve?
Media Training includes four key elements: 1) viewing, 2) lecture, 3) repeated role
playing, and 4) repeated evaluation.
- Viewing involves watching video tapes and reading written news reports
which compare good spokespeople to bad spokespeople and the effects of their comments.
- The lecture teaches you the behind the scenes workings of the modern news
organization. By better understanding the media's needs and deadlines you are better able
to insure you get to say what you want, while providing the media with the information
they want.
- Role playing begins in a friendly environment in a private television
studio to familiarize you with basic tools and techniques during a mock television
interview. As the day progresses, the level of questioning during interviews intensifies,
putting even the best speaker to the test beneath the hot lights while sitting in the hot
seat.
- Evaluation is done in a friendly manner to focus on areas of improvement.
The ability to laugh at oneself is always important, as there are always light moments
during the course. However, the key to evaluation is to learn from success and mistakes as
you strive for perfection as a media spokesperson. back
to top...
Does Media Training teach me what to say or how to say it?
A key to successful communications is to limit your comments to a few well chosen key
messages. Media Training teaches you to accurately define those key messages and how to
successfully articulate them. back to top...
Will Media Training help me in areas other than in dealing directly with the media?
Once you have mastered the techniques of Media Training, you will also find them valuable
in dealing with co-workers, business associates, public forums and when dealing with
competitors or extremist opposition groups. back to
top...
Is once enough?
Once is better than never. But Media Training should be viewed as any learned skill or
sport. The more you use that skill, the better you get. Just as Tiger Woods didn't make it
to the Masters with a single golf lesson, a spokesperson should not expect to master the
art of talking with the media through a single course. Most spokespeople should consider
taking an annual refresher course with a private consultant, or they should consider
enrolling in a more advanced level of training. back to
top...
How long does a Media Training class last?
Classes can be customized for one full-day, two half-days or two full-days, depending upon
your needs and the size of your class. back to top...
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