Chances are, if the media call you for an interview, 9 out of 10 times it is related to negative news about you.

Chances are the news story is generated by trends, as a spin-off to a major national story, as a sequel to a similar story from another media source, or resulting from complaints by employees, opponents or your competition.

Chances are the reporter is armed with only partial information about you or your company.

Chances are the reporter has done little or no research on you or your company before contacting you for an interview.

Chances are the reporter wants you to drop everything you are doing to be interviewed as soon as possible.

Chances are negative information about you or your company will be presented first in the news report and you will be portrayed in the report as being defensive.

Chances are you need media training.

MEDIA TRAINING is a dynamic series of proven courses that successfully teaches executives how to properly handle themselves when being interviewed by the news media. In this age of instant global communications, companies and executives are seeing their perils and profits determined in part by how well they communicate to the news media.

Gerard Braud is your personal trainer as you master these skills through comprehensive, proven, full-day courses. In his 15 years as a journalist in television, radio and newspaper he won dozens of awards for his reports, many of which were seen on CNN, CBS and NBC television.

• Media Training 101
  Introduction to Media Techniques
• Media Training 102
  Communicating your Message
• Media Training 201
  Media Training for a Crisis
• Media Training 202
  Preparing for an Ambush
• Media Training 300
  Network Magazine Readiness
• Media Training 400
  "On Call": Crisis services with on-site messages & rehearsals 24 hrs./day

"Hire the Mob" provides a real life mob of reporters in person and on the phone to test your readiness during a crisis drill.

Group Seminars "A Day in the Life of a Television Newsroom" is a fast- paced, interactive seminar to teach groups why it is so hard to get news coverage when you want it and why you inevitably get it when you don't want it.